Sky and Netflix Announce a New Partnership
Sky and Netflix have just announced a new partnership to bundle the full Netflix service into a brand new Sky TV subscription pack. This partnership will give millions of Sky Q customers access to Netflix through the Sky Q platform.
Sky will make Netflix available to new and existing customers by creating a new entertainment TV pack. Netflix’s service includes over a thousand hours of Ultra HD content, complementing Sky Q’s extensive UHD programming.
With the Netflix app integrated into Sky Q, and Netflix programmes promoted alongside Sky content, customers will get the best of both worlds as well as free-to-air TV, all on the Sky platform. Customers will also only have to worry about one monthly bill, which is handy.
As part of the new partnership, Sky customers will be able to access Netflix content in the Sky Q menu and will also be able to search for Netflix shows and films using the search and voice search functionality. Existing Netflix customers will be able to easily migrate their account to the new Sky TV bundle, or sign into the Netflix app using their existing account details, to enjoy Netflix with even greater convenience.
Jeremy Darroch, Group Chief Executive, Sky, commented: “The exciting new features coming to Sky Q will enable Sky customers to access even more of the best entertainment delivered over the best product platform. By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers. Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe.”
Reed Hastings, Chief Executive, Netflix, said: “We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof. With this innovative new partnership and Netflix’s stellar line up of original content from across the world, Sky’s customers will be able to seamlessly access and enjoy all the best entertainment in one place.”
This European partnership will see Netflix – along with the new Sky TV pack – launch on Sky Q in the UK and Ireland in the coming year. Netflix will launch on Sky Q platforms in Germany, Austria and Italy thereafter.
The agreement with Netflix also extends to Sky’s contract free streaming services. In the UK and Ireland, Sky will launch Netflix as a standalone app on NOW TV’s family of streaming devices. Sky Ticket in Germany and Austria, and NOW TV in Italy, will launch a standalone app on their devices in due course.
Further details on pricing and billing within the Sky Q service will be confirmed nearer to the time Netflix launches on the platform. Sky+ customers will not be able to access Netflix through their set top box or Sky Go app.