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| December 15, 2018

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Fossil Sport Smartwatch with Qualcomm 3100 announced

November 8, 2018 |

2018 is a busy year for Fossil with the launch of a number of new smartwatches back at IFA 2018 that unfortunately had the old 2100 Qualcomm Snapdragon Wear 2100 chip. They’ve now just taken the wraps of their latest … Read More

Xiaomi comes to Ireland: Thanks to Three

November 2, 2018 |

Three Ireland is exclusively launching Xiaomi’s smartphones and other products in the Irish Market and TheEffect.Net team were at the official launch event in Dublin last night. Xiaomi, (pronounced ‘Shaomee’) is now the world’s fourth-largest smartphone maker, and makes … Read More

HANDS ON: Sony’s Christmas Offerings

October 19, 2018 |

Derek and I managed to have some hands on time at Sony’s Christmas Offerings showcase event in The Dean Hotel in Dublin city centre yesterday and we got to play with some of Sony’s newest and coolest tech. On display, … Read More

Microsoft announce FOUR new Surface products

October 3, 2018 |

Last night, Microsoft announced the most new Surface products it ever has at one event. Product Lead Panos Panay was excited to be showing off such a selection of new products but, taking a step back, a lot of these … Read More

Amazon announce FIVE new & redesigned Echo devices that are coming to Ireland

September 21, 2018 |

At their official press conference in Seattle yesterday, Amazon took the wraps off a slew of new and redesigned Echo products for all around your home and even your car. Now, we’ve just been told which of these new products … Read More

Apple unveil THREE new iPhones & Apple Watch Series 4

September 12, 2018 |

Today, at their annual iPhone event in San Francisco, Apple have intro’d 3 new smartphones and a new Apple Watch with the brand new iPhone XS (10S) and XS Max (10S Max) the flagship announcements from the show. These new … Read More

Lenovo launch new Yoga, ThinkPad & Chromebook laptops @ IFA 2018

August 30, 2018 |

At their annual TechLife event during IFA 2018, Lenovo has unveiled their latest additions to the Yoga, ThinkPad and Chromebook range of laptops. With Dolby Vision and Dolby Atmos appearing in more and more of Lenovo’s devices along with improved … Read More

Vodafone Launch ‘V By Vodafone’: A Dedicated IoT Sim & Connected Devices

August 13, 2018 |

Vodafone Ireland has just entered the Internet of Things (IoT) consumer market with the launch of ‘V by Vodafone’ which will let Irish consumer connect the new V-Bag (a bag location-tracker), V-Auto (connected car dongle) and V-Camera (4G … Read More

Google Home & Home Mini Now Available In Ireland

June 19, 2018 |

Starting today, and after a very long wait, Google has finally made their smart home speakers, the Google Home and Google Home Mini, officially available in Ireland. Priced at €59 for the Home Mini and €149 for the larger Home, … Read More

NOW TV Smart Stick launches June 18th in Ireland

June 15, 2018 |

TV streaming service, NOW TV, has today announced that the NOW TV Smart Stick with HD & Voice Search will launch in Ireland on 18 June. The plug-and-play device will give access to a wide selection of TV … Read More