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This week Monster have launched their brand new range of headphones in Ireland, dubbed DNA.

You’ll probably know Monster best from Beats by Dre and HDMI cables, but since their split up with Dr.Dre (who now runs Beats Electronics as a separate company completely) Monster have moved onto their DNA range of cans.

There’s an over-ear and an in-ear style, costing €199.99 and €149.99 respectively, but the over-ears are where the design stands out, with a choice of different colours too.

Monster DNA Headphones Blue

A neat little feature on the DNAs is the linking of headphones – due to each cup having a 3.5mm headphone jack, one person can have their phone plugged into their headphones, and a second, third and fourth person can link to each other via the empty headphone jack, thus all listening to the first persons’ music.

Monster also claim the DNAs are almost unbreakable (almost, don’t try too hard) and from literally twisting them around, they do seem freakishly strong.

We’ll have a full review up soon, but if you can’t wait, they’re already on sale in Harvey Normans, GameStop and Smyths.

Monster DNA Headphones Cyan

Full Press Release below.



Today, Wednesday 24th July, 2013 – Top model Roz Purcell launches Monster DNA Headphones in Ireland. Monster, the world’s leading manufacturer of high-performance headphones, recently announced a partnership with Viacom for its new audio brand Monster DNA.


Rooted in the technology behind music, Monster is dedicated to improving the music listening experience, so with the launch of Monster DNA headphones, Monster brings music listeners a sound that is as powerful and striking as the bold design of the headphone itself. This summer, whether you are travelling abroad to sunnier shores, chilling at a garden party or rocking out at a festival, Monster DNAs are the must-have summer accessory.


Monster DNAs are not only bang on trend, but the sleek design also redefines sound quality for music lovers and entertainment enthusiasts alike. Made from durable materials, Monster DNAs can withstand the rough and tumbl

e of everyday life, and with the innovative design, you can customize your Monster DNAs with a selection of four two-tone shades – giving the headphones an extra layer of protection. With comfortable advanced noise isolating cushions, Monster DNAs are designed to lock in sound so you can listen for hours and hours without disturbing anyone around you!


Music is a very powerful platform, so building on the message that music matters, Monster and Viacom want to ensure that Monster DNA helps advance important causes that resonate with young music fans including the MTV Staying Alive Foundation, SPIKE’s Hire a Vet and the VH1 Save the Music Foundation.


Brought to you from the sound engineers of Beats by Dr. Dre, Monster DNAs are designed to close the gap between live performances and ordinary headphones  – meaning that no matter where you are you can experience the best sound quality that headphones can offer. Monster DNA Headphones offer a fresh new look for fashion-conscious music lovers, while also creating phenomenal sound quality. Monster DNA headphones are available from DID Electrical, Harvey Norman, Expert Ireland, GameStop, Smyths Superstores and other electrical retailers nationwide at a retail price of €199.95.


For more information on Monster DNA Headphones visit or follow us on Facebook at Monster Products Ireland

Luke Hoare Greene

1/4 Founder of TheEffect.Net

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