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The Superbowl is almost upon us, which of course means it’s time for umpteen ads from companies all trying to outdo each other.

Our favourite ad from this years’ Superbowl was the Bud Light ad, even though it seems a bit fake to be honest, the ‘actor’ in question seems a bit too quick to accept the crazy night that he’s having.

But now Microsoft has taken the crown with an ad showing how technology helps people and improves lives. Naturally all of the tech on show is Microsoft tech, but the focus is definitely on the people rather than trying to sell products.

It’s narrated by former professional football player Steve Gleason who was diagnosed with ALS in 2011 and uses a Microsoft Surface with eye-tracking software to talk. Also highlighted in the video are surgeons using Kinect to look at x-rays and a US Soldier watching his child being born via Skype among others.

It’s nice to see a giant company such as Microsoft use a more personal type of marketing for a change.

Luke Hoare Greene

1/4 Founder of TheEffect.Net

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