Microsoft has officially explained what’s going to happen to the Nokia Lumia brand, after months of speculation since the Nokia acquisition was completed earlier this year.
Tuula Rytilä, Senior Vice President of Marketing for Phones at Microsoft spoke on the Conversations Blog and outlined the changes, recognising that a number of Nokia Lumia apps had the ‘Nokia’ moniker dropped.
The Nokia social networking accounts across Facebook, Twitter and Instagram etc. will also change to Microsoft Lumia and we get our first glimpse at what branding will be on future Lumia phones – Microsoft, simple and clean, similar to the Apple logo on an iPhone.
Rytilä was quick to note that current Nokia Lumia devices on sale such as the 930 and 830 will continue to be sold and supported going forward and also that a new Lumia device is coming “soon”:
“Conversations: So when are we going to see the first Microsoft Lumia device?
Tuula: I wouldn’t comment on future product announcements, but what I can say is that that we are looking forward to unveiling a Microsoft Lumia device soon.”
Microsoft will continue to sell Nokia ‘dumb phones’ under the license.