At CES this year, HTC have announced that they are teaming up with fitness apparel company, Under Armour to develop future fitness products and accessories. Unfortunately, we we’re shown anything in relation to this at the show but we can guess that MWC in Barcelona next month will have more for us to see.
Having recently worked with FitBit to have the app installed on their latest devices, HTC’s partnership with Under Armour shows the ever-growing presence of technology companies in the fitness sector, one which is worth billions of dollars. We can’t wait to see what HTC have to show in relation to this partnership and you can read the full official press release below.
HTC AND UNDER ARMOUR JOIN FORCES TO SUPERCHARGE CONNECTED FITNESS
The best in mobile technology and design meets the ultimate in athletic performance
Las Vegas, CES, January, 2015 – HTC and Under Armour Inc. today announced a strategic partnership that will see the pioneers in mobile innovation and athletic performance collaborate to empower athletes everywhere. HTC is designing a series of products to work seamlessly with UA Record™, the newest addition to Under Armour Connected Fitness, the world’s definitive health and fitness network. Under Armour launched the UA Record™ apps and website today at CES.
Peter Chou, CEO, HTC commented, “Mobile innovation has completely changed people’s lives in recent years, making us more connected to our world than ever before. Now we want to help people be better connected with themselves, helping them to achieve their goals and gain deeper insight into their own lives to become the best they can be. By joining forces with Under Armour, one of today’s most exciting and ambitious leaders in empowering athletes, we are taking the first step on this journey and will provide consumers with a range of connected health and fitness products and services that no other brand can match.”
Robin Thurston, SVP, Connected Fitness, Under Armour said, “HTC is renowned for its fearless commitment to innovation, coupled with an attention to detail and premium design that makes it the ideal partner for Under Armour and UA Record™. By applying these shared values to our collaboration, we will allow athletes everywhere to take their performance to the next level in a more connected and intuitive way than ever before.”
Innovation – a team effort
Under Armour’s team of designers, sports scientists and athletes are working closely with HTC’s Connected Products business unit, as well as its design and engineering teams, to ensure the shared efforts will meet the highest expectations of athletes everywhere. “It’s an incredibly exciting new direction for us,” added Peter Chou. “We want our products to meet the needs of every individual – whether you’re training for a personal best in your next half marathon, or a professional athlete honing your performance with a full training staff behind you. So far, no company has been able to deliver this level of support and we feel we have a tremendous opportunity to disrupt and accelerate the development of this market.”
– Ends –
Notes to Editors
The first HTC product to integrate into UA Record™ will launch separately at a later date.
UA Record™ is the newest addition to the most comprehensive health and fitness network in the world, which includes the suite of MapMyFitness applications including MapMyRun and MapMyRide with over 31M members. UA Record™ provides the world’s most dynamic, connected health and fitness community with an extended way to track personal health data with fitness activity, participate in community challenges, and easily share content to keep you synced with your fitness goals 24/7.
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). www.htc.com
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. Under Armour’s wholly owned subsidiary, MapMyFitness, powers one of the world’s largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.