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Snapchat has officially changed its name to Snap, Inc. as the company begins to reshape itself from the company who created a hugely successful Millennial app into a “digital lifestyle brand”. To mark the occasion, Snap, Inc. introduced Spectacles, sunglasses that record 10-second clips, which can then be uploaded to Snapchat Memories via wifi.


Spectacles will be available this in the coming months and will cost around $130 but we’re not certain if they’re ever going to launch in Europe nevermind Ireland.


Spectacles’ 115-degree wide-angle camera, which you activate by the tap of a button near its hinge, can record circular video that can last up to 10 seconds per clip. This video is then synced with your smartphone wirelessly, although we don’t know for certain which communication technology will be actually used to achieve this.

Snapchat has made a site specifically for Spectacles and below is more information on them:

  • The three colour options (black, teal, and coral) will have their lenses frosted to match.
  • The barrels on both sides will feature circular yellow accents.
  • It’ll be used in conjunction with the Memories feature in Snapchat’s app.
  • A yellow case will be included for recharging.


So what do you think of Snap, Inc.’s first foray into the hardware sector? Less us know in the comments below.

John Reilly

John is Founder and Editor-in-Chief of TheEffect.Net. His favourite gaming series is Uncharted and his favourite film is Interstellar. He is also known to quote 'Father Ted' and Keith Lemon more than is normal.

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