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Samsung Electronics recently unveiled new details surrounding its premium line-up of QLED TVs and The Frame at a global TV launch event in Paris.

“At Samsung, we strive to provide our customers with the most advanced technology to deliver unrivaled viewing experiences and cutting-edge designs that complement their everyday lives,” said HS Kim, President of Visual Display Business at Samsung Electronics. “With state-of-the-art picture quality, design, and smart features, our 2017 line-up is truly ushering in a new era for television.”

“TV of Light,” is the name given to the QLED TV for its delivery of extremely high brightness levels and stunning visual experience. The latest QLED TVs have been designed with the consumer in mind and focus on addressing three key consumer pain points through the solutions known as Q Picture, Q Style and Q Smart.(explanation below from the press release.)



Samsung once again worked with Yves Behar, a renowned Swiss designer, to create the unique TV – The Frame – an impressive piece of tech that aims to seamlessly blends into the interior of a buyer’s home. More information on this new TV idea can also be found below in the officical press release.

The QLED TV series – includes the Q9F, Q8C, Q7C and Q7F – will be available to purchase in Ireland from the 29th March and pre-orders will start on the 15th March.

The QLED TV range will have RRPs from €2,399.99 with the Q7F, Q7C from €2,639.99, Q8C from €3,599.99 and Q9F from €5,879.99. The range will be available from selected retailers.

 Q Picture: Perfect combination of light and colour

QLED TV uses new quantum dot technology to achieve next level advancements in light efficiency, stability and a wider colour spectrum. With new metal Quantum dots, the QLED TV addresses all the major aspects of picture quality, including viewing angle, colour volume, brightness and bold contrast. The QLED TV can express accurate colour and achieves a 100 percent colour volume* – the highest on the market today, earning accreditation by Verband Deutscher Elektrotechniker (VDE), one of Europe’s largest technical-scientific associations.

In addition, the QLED TV’s rich, deep black levels and bold contrast provide a consistent viewing experience regardless of a room’s lighting. The QLED TV’s advanced HDR 1500 functionality allows users to see every hidden detail as it was meant to be seen, with no loss or distortion of colour.

*100% colour volume on DCI-P3 standard

Q Style: Designed to fit every lifestyle

This year, Samsung introduced new design elements that can fit into any home – regardless of the interior aesthetics or setup. The all-new Near-Invisible Connection cable helps manage unsightly cords and clutter with a refined, management system. Consumers can now design their space with an optical cable that brings all devices together, reclaiming the living room space once occupied by set-top boxes and external devices.

Samsung has also introduced the No Gap Wall-mount accessory which brings the TV flush against the wall, closer than ever before, installed in no time at all. For those who do not wish to mount their TV onto the wall, there is also a range of stylish Samsung TV stands to purchase. Designed like an easel, the Studio Stand is an ideal accompaniment for any artist-inspired living space, and with the Gravity Stand, the TV can be rotated easily and allows for optimal viewing at any angle.

Q Smart: Elevating the home entertainment experience

Samsung’s Smart Hub has been expanded to offer an even more intuitive user experience, directly via the QLED TV. The enhanced Samsung One Remote Control now supports more devices and offers voice control capabilities across more Smart TV features. Paired with the latest Smart View App – available on Android or iOS mobile devices – users will enjoy a personalised Smart Hub experience, viewing content and controlling their TV from their mobile.

Additionally, the TV Plus service offers a fast and simple way to find, purchase and watch the latest 4K films and entertainment. The new Music service also allows for easy searching and identification of songs heard in the background of TV shows and films.

The Frame: A new way to look at TV

Continuing its focus on premium design, Samsung announced more details surrounding its newest innovation – The Frame. Teased at CES 2017, The Frame was curated with an artful approach meant to elevate any room or viewing environment.

Based on new innovative technology, The Frame looks like a picture frame hanging on a wall when ‘Art Mode’ is on. Instead of fading to black like a conventional TV, the Lifestyle TV’s display transforms into a work of art, letting the users select custom-designed digital art pieces from The Frame. With more than 100 art pieces in 10 different categories – including landscape, architecture, wildlife, action, drawing and more – to choose from, it will please every design preference. Paired with the numerous options for art layouts and colours, as well as customisable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space.

Furthermore, The Frame is outfitted with Samsung’s new Near-Invisible Connection and No Gap Wall-mount, allowing users to hang it anywhere as it blends seamlessly into any living space, without unsightly cables or wires.

John Reilly

John is Founder and Editor-in-Chief of TheEffect.Net. His favourite gaming series is Uncharted and his favourite film is Interstellar. He is also known to quote 'Father Ted' and Keith Lemon more than is normal.

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