Skip to main content, Ireland’s first dedicated telematics insurer, has just launched an online game targeted at Ireland’s younger drivers. Available to play at, the game is playable on mobile, desktop and tablet and will serve as a vehicle to educate young drivers on road safety.



The game stars characters from the newly launched TV ad, such as Ed Steerin, Kelly Cardashian and Justin Beeper. Players are challenged to drive on a virtual road for as long as possible with one point being awarded for every second of driving. The difficulty of play changes frequently through real-life driving scenarios such as changing weather conditions and hazardous objects.

If players don’t successfully combat the obstacles, they are knocked out. The safest, most skilled drivers will place on a nationwide leaderboard hosted on Facebook, in hopes of winning weekly prizes such as meal vouchers, cinema tickets and tech goodies.

The Game reminds players that the RSA considers human behaviour to be the primary cause of 90% of collisions on Irish roads, with distracted drivers contributing to more than 1,400 fatal and injury collisions each year. Driving under the influence of alcohol, remains a key area where awareness amongst young drivers is needed, with alcohol currently a factor in 38% of fatal crashes on Irish roads.

The game’s focus is to alert younger drivers to the most recent Irish road safety statistics from the RSA throughout, compelling players to be more aware of dangers on the roads and alter their real-life driving behaviour.

Alex Todd, brand manager at MCL Insurance, the operators of said; ‘Players will have a lot of fun with this game. It’s challenging and a little bit addictive with well thought-out characters and obstacles.

“We are proud to introduce this game to young drivers today, not only for its impressive gameplay but the noble purpose at its heart. The game brings to life everyday driving challenges in an effort to educate our younger motorists on the harsh realities of Ireland’s driving statistics.

“Young people who have recently passed their test are understandably excited about getting on the road, but they are not necessarily thinking about the very real dangers that exist when driving. A key focus for is to communicate with young drivers about the dangers on our roads and the game provides a great platform to highlight common distractions amongst young drivers such as using mobile phones, drink driving and speeding. It’s the perfect way to say, ‘yes it is fun to go out and drive but it’s important to know the dangers as well.”

To keep up to date with the game’s leaderboard, follow @BoxyMo_ie on Twitter and @BoxyMoIE on Facebook.

John Reilly

John is Founder and Editor-in-Chief of TheEffect.Net. His favourite gaming series is Uncharted and his favourite film is Interstellar. He is also known to quote 'Father Ted' and Keith Lemon more than is normal.

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