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Three Ireland has just announced a €27 million investment that will see its customer offering and retail stores across the country get a fresh new facelift. For the first time Three will not only provide connectivity through its network and devices, but consumers will also have the chance to peruse and play with over 100 new lifestyle products curated to ‘suit Irish shoppers and their interests.’

Throughout the stores, the products on offer will be split into ‘themes’ including Work, Play, Home and Music, which should be a good mix of some of the newer lifestyle tech products, wearables and entertainment services. These include a home projector, smart robot hoover and smart garden devices. All of these products will also be available on along with Three’s 60 stores.

A recent online survey of 834 respondents in March 2021 by Foresight Factory found that 3 in 5 people (60.6%), agree they prefer shopping in person to shopping online. A separate survey carried out by Behaviour & Attitudes in 2020 of over 1,000 mobile users stated 26% prefer in store shopping as it allows them to touch and feel the product.

Elaine Carey, Chief Commercial Officer with Three Ireland & Three UK, said: “Today is an exciting day for us in Three Ireland as we fundamentally shift and become Ireland’s first connected lifestyle brand supported by an investment of €27 million. For consumers this will dramatically change perceptions of retail, providing for the first time an offering that is curated to consumers personal tastes with expert advice at its core. To ensure the customer experience is seamless across online and in-store, Three’s retail experts will undertake extensive training to allow them to provide in-depth guidance to consumers.”

Three Ireland's new 'Connected Lifestyle' experience stores.

Three Ireland’s new ‘Connected Lifestyle’ experience stores.


“Despite the incredible challenges Covid-19 has presented to the high street, retail as a physical space is incredibly vibrant. It became clear to us, based on our own research and customer feedback, that Irish consumers want a different experience. Online shopping means consumers have access to so much choice they are looking for help to find what best suits their needs; over 50% of consumers surveyed said they want recommendations from brands that are better tailored to them. In making this investment we are meeting this need, and simultaneously powering the change through Ireland’s fastest network.”


These curated products will sit alongside the network’s existing mobile and broadband services. The investment across Three’s 60 stores will start in August at sites in Henry Street, Dublin, Patrick Street, Cork and Parkway Shopping Centre, Limerick. With 13 stores due to launch in 2021, the programme will continue to roll out until 2023. Over 100 additional lifestyle and connected products will be available at launch online and in selected stores as rollout continues.

Three Ireland’s new connected lifestyle experience-5

Georgie Crawford pictured at the launch of Three Ireland’s new connected lifestyle experience.

John Reilly

John is Founder and Editor-in-Chief of TheEffect.Net. His favourite gaming series is Uncharted and his favourite film is Interstellar. He is also known to quote 'Father Ted' and Keith Lemon more than is normal.